Our client is a boutique stationery company based in San Francisco, known for its elegant, handcrafted designs that tell a story. They offer a range of products such as letterpress notecards, personalized wedding invitations, and signature journals, all designed to inspire. This year, the company wanted to create a special collection that captures the essence of San Francisco and takes their product line to new heights.

This unique collection was inspired by the city's iconic landmarks, such as the Golden Gate Bridge, cable cars climbing steep hills, and sailboats navigating the bay. To bring this idea to life, the company collaborated with Hughes Studio and used their Commission Package to create a custom Toile de Jouy pattern.

Toile de Jouy is a classic design style known for its intricate scenes and timeless appeal, making it the perfect medium to celebrate San Francisco’s unique charm. The company chose to work with Hughes Studio's Commission Package, which allows businesses and individuals to create bespoke toile patterns.

Upon contacting Hughes Studio, the stationery boutique worked closely with the team to select three distinct scenes that would become the foundation of their custom pattern.

1. The Golden Gate Bridge, framed by San Francisco’s famous rolling fog.

2. A historic Victorian house, capturing the charm and architecture of the city’s past.

3. Sailboats gliding through the bay, with the iconic silhouette of Alcatraz Island in the distance.

Hughes Studio meticulously crafted these elements into a beautiful blue-and-white Toile de Jouy design, balancing classic elegance with a modern flair.

Once the design was complete, the boutique integrated the custom toile pattern across multiple products in their stationery line. They used the pattern in several innovative ways:

1. Notecards and Postcards: The intricate Toile de Jouy scenes were printed on high-quality notecards and postcards, perfect for customers who wanted to send a unique, artistic touch with every letter.

2. Notebooks and Journals: The repeating toile pattern was beautifully printed on the covers of notebooks and journals, offering a timeless look that appealed to locals and tourists who loved the San Francisco-inspired design.

3. Gift Wrap and Planner Covers: The Toile de Jouy pattern also appeared on elegant gift wrap and planner covers, turning even the simplest of gifts into a luxurious, thoughtful experience. The subtle yet detailed design gave these items a sophisticated charm that customers couldn’t resist.

4. Custom Stationery Sets: For special orders, they offered custom stationery sets featuring the toile design in multiple colorways. These sets became popular among local businesses and individuals looking for something unique and personal.

Hughes Studio’s detailed artwork was delivered in multiple formats, including layered Photoshop files and high-resolution JPEGs, giving the company the flexibility to adapt the pattern across various product lines. The seamless design allowed them to print the pattern in different scales, giving each product its own distinct look while maintaining a cohesive brand feel.

The San Francisco Toile de Jouy Collection quickly became one of their most popular offerings. The combination of San Francisco’s iconic landmarks and the elegant toile style resonated deeply with customers, eager to own a piece of the city’s beauty.

This collaboration with Hughes Studio elevated their product line—it enabled the boutique to offer a truly unique collection that reflected the culture and spirit of San Francisco, captivating customers near and far.