In the heart of California's Central Coast, Erin McKay had a dream to transform her family's vineyard into a luxury retreat where guests could enjoy the finest wines and an unforgettable experience. The vineyard, with its rolling hills, historic farmhouse, and breathtaking ocean views, had all the elements of a serene escape, but Erin wanted more—a unique design that would connect the retreat to the essence of the land itself. That's when she discovered the Hughes Studio Commission Package, offering custom toile de Jouy illustrations. Erin knew it was the perfect way to bring her vision to life and create a design that would tell the story of the historic vineyard.

Choosing Custom Illustrations

Erin was excited to collaborate with Hughes Studio on creating a custom toile de Jouy pattern that showcased the beauty and history of her vineyard. As part of the Commission Package, she could choose 3 to 4 custom scenes based on her photos and vision. Erin submitted a collection of images capturing the essence of the property, including its iconic grapevines, the family farmhouse, the wine barrels, and the stunning coastal landscape.

Together with the Hughes Studio team, Erin chose these four custom scenes for her design:

1. Rows of grapevines – A beautiful depiction of the vineyard’s endless rows of grapevines, representing the heart and soul of the estate.

2. The family farmhouse—This charming illustration shows the historic farmhouse that had been in Erin’s family for generations, anchoring the pattern with a sense of tradition and history.

3. Wine barrels and tasting rooms – An elegant portrayal of the wine barrels and tasting area where guests enjoy the estate’s award-winning wines.

4. Coastal views – A lighthouse scene showcasing the nearby ocean to highlight Bella Vigna’s unique location near the coast.

The team at Hughes Studio worked closely with Erin to bring these scenes to life, creating a delicate and detailed toile de Jouy pattern in a soft burgundy on white—perfectly matching the vineyard’s sophisticated yet rustic aesthetic.

Transforming The Estate

After finalizing the custom toile pattern, Erin promptly incorporated it into every aspect of her family’s property. The pattern became the wallpaper for the boutique cottages on the vineyard, instantly enhancing the guest experience. It was also featured on custom linens and throw pillows in the tasting rooms, creating a cohesive and luxurious atmosphere for visitors.

The custom illustrations didn’t stop at décor; Erin used the toile pattern to create custom wine labels, which quickly became a signature element during wine tastings. The pattern extended to branding, appearing on brochures, the website, and even on social media, establishing a consistent and memorable brand that guests couldn’t stop talking about.

A Signature Guest Experience

The thoughtful design impressed the guests at the property. The custom toile pattern not only enhanced the space but also conveyed the story of the vineyard, providing an immersive experience that connected guests to the history and landscape of the estate. Every detail, from the cottages to the wine labels, reflected the essence of the property, making the vineyard retreat truly unique.

Erin was delighted with the result. The collaboration with Hughes Studio enabled her to establish a distinctive look for the estate, transforming the vineyard retreat into a memorable destination for guests. Thanks to the Hughes Studio Commission Package, Erin was able to enhance her brand and create a timeless design that celebrated the beauty of her family's land.

Ready to Create Your Custom Design?

The Hughes Studio Commission Package enables you to select 3 to 4 custom toile de Jouy illustrations based on your photos and ideas. This helps you create a design that reflects your unique story, whether it's for a business, home décor, or a special event. Hughes Studio's custom patterns offer a timeless way to bring your vision to life.