What It’s Like to Work with Hughes Studio on a Custom Toile de Jouy Pattern
Commissioning a custom artwork can feel intimidating at first — but at Hughes Studio, I make the process simple, collaborative, and inspiring. Whether you’re a couple planning a wedding, a business looking to elevate your branding, or a family creating an heirloom, I transform your story into a bespoke Toile de Jouy pattern that’s both timeless and meaningful.
Here’s a behind-the-scenes look at how the commission process works, and why commissioning a custom pattern is easier than you might think.
Step 1: Share Your Story
Every toile begins with a conversation. I’ll ask about the elements that matter most to you:
A wedding venue or family home
Pets, hobbies, or inside jokes
Landscapes, architecture, or local landmarks
Symbols that capture your brand or story
This discovery step sets the foundation for the illustrations that will make your toile unique.
Step 2: Hand-Drawn Illustrations
Once I have your story, I create detailed illustrations in the traditional toile engraving style. These drawings capture the spirit of your narrative while maintaining the elegance and craftsmanship that toile is known for.
Clients often love seeing their personal details — like a family dog, favorite flower, or historic building — transformed into fine-art style illustrations.
Step 3: Pattern Design
The illustrations are then woven into a seamless repeating pattern. This is where your story comes to life in the timeless toile format, balanced with filler motifs like trees, florals, or landscapes.
Because the files are delivered in high-resolution formats (JPEG, PNG, and optional layered PSD), the pattern is versatile for both professional printing projects and DIY crafting.
Step 4: Review & Refinement
You’ll have the opportunity to review the design and request revisions. Collaboration is at the heart of the process — I want to ensure your toile feels just right.
Step 5: Final Delivery
Your finished pattern is delivered as professional, print-ready digital files. Depending on your project, you can use your toile for:
Wedding invitations, table runners, or keepsake gifts
Boutique hotel wallpaper, menus, or branded merchandise
Family heirloom projects like Christmas cards or wrapping paper
Luxury packaging design for products or retail
Why Commissioning a Custom Toile is Easier Than You Think
Many clients are surprised by how smooth the process feels. You don’t need to come with a clear design in mind — just a story, vision, or a few meaningful elements. From there, I guide you step by step, providing sketches, refinements, and final deliverables.
The result? A bespoke work of art that tells your story in a way no off-the-shelf design ever could.
✨ Ready to see your story in a custom toile?
Learn more about the Hughes Studio Commission Package and discover how easy it is to bring your vision to life.