How a Custom Toile de Jouy Pattern Can Tell the Story of Your Space
Every great hospitality space has a story to tell. Whether it’s the history of a building, the character of a neighborhood, or the vision of a host, design plays a powerful role in shaping how guests experience that story. At Hughes Studio, we create custom Toile de Jouy patterns that bring those stories to life in an elegant, timeless style — perfect for boutique hotels, Airbnbs, restaurants, wineries, and cultural spaces.
Why Toile Works in Hospitality Design
Toile de Jouy is a classic design language. Traditionally, it featured landscapes, pastoral scenes, and architecture. Today, I reimagine toile to illustrate your place’s story — with motifs drawn from your architecture, local culture, or even the experiences you want guests to remember.
Creates a Sense of Place – Guests instantly feel more connected when your interiors reflect the history and character of your location.
Memorable & Instagrammable – A custom toile becomes a visual signature, giving guests a reason to photograph and share your space.
Flexible Across Surfaces – Toile patterns work beautifully on wallpaper, upholstery, linens, menus, packaging, and more.
The Commission Process
Commissioning a Hughes Studio toile is a collaborative, creative process:
Discovery – We’ll explore your space, brand story, and the details that matter most (architecture, local landmarks, wildlife, or cultural touchpoints).
Illustration – I create hand-drawn illustrations inspired by these details in the traditional toile engraving style.
Pattern Design – These illustrations are woven into a seamless repeat pattern, customizable to your branding palette.
Final Deliverables – You receive professional print-ready files (JPEG, PNG, optional Photoshop PSD) suitable for both interiors and branded collateral.
Ideas for Hospitality Applications
Wallpaper for Feature Walls or Guest Rooms
Custom Upholstery for Furniture
Menus, Packaging, and Branding Materials
Bespoke Linens and Textiles
Framed Artwork for Guest Rooms or Common Spaces
Limited-Edition Merchandise (tote bags, scarves, tea towels)
Why Invest in a Custom Pattern?
In a competitive hospitality market, design is what sets you apart. A custom toile pattern:
Reinforces your brand identity
Enhances the guest experience with meaningful storytelling
Provides versatility across physical and digital platforms
Becomes a signature design element guests will remember and share
✨ Ready to bring your space’s story to life?
Learn more about the Hughes Studio Commission Package and discover how a bespoke Toile de Jouy pattern can transform your interiors.